Latin America
Con sede en Buenos Aires y un Staff de 30 empleados, IFOP Latin America se dedica a la generación de conocimiento a partir de la investigación social y de mercado Ad-Hoc, brindando a empresas e instituciones soluciones efectivas a distintos problemas de Marketing, Comunicación y Desarrollo Comercial. Nuestro trabajo se basa en :
- Enfoque multidisciplinario de la inteligencia de consumo.
- Profundo entendimiento de las necesidades de marketing.
- Involucramiento proactivo en los proyectos y con nuestros clientes.
- Aseguramiento de la calidad en todas las fases del proceso de investigación.
- Apego a la ética de la investigación de mercado.
- Normas ESOMAR, COBERTURA TOTAL DE AMERICA LATINA.
Argentina, Bolivia, Brasil, Chile, Colombia, Costa Rica, Ecuador, México, Paraguay, Panamá, Perú, Puerto Rico, Rep. Dominicana, Uruguay y Venezuela. ESPECIALIZACION EN EL MERCADO LATINOAMERICANO Los estudios en la región exigen un permanente monitoreo en su ejecución, a fin de mantener los niveles de calidad de IFOP Latin America. Es por ello que en los países Latinoamericanos, sólo asignamos las tareas de instrucción, coordinación y supervisión a nuestros profesionales senior. Cada uno de nuestros Directores de Proyectos para América Latina posee un amplio conocimiento de las culturas locales y sus particularidades, así como una excelente comprensión del funcionamiento de los mercados y la experiencia necesaria para superar cualquier dificultad. De este modo, nuestros clientes se benefician ampliamente, dado que cuentan con un único y confiable proveedor, responsable de toda la región y con años de experiencia en este campo en particular.
Specificities
Press Releases
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2010/06/21
All press releases -
2010/06/21
Ifop partnered the 2nd edition of Salon 1.618
All press releases
Products
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BRAND EQUITIES
Understand brand power and identify triggers for development.
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BRAND EQUITIES
Understand brand power and identify triggers for development.
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NAME CREATION
Advice on name creation for products and brands, companies and special events.
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NAME CREATION
Advice on name creation for products and brands, companies and special events.
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U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
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FOX 123
Range rationalisation model.
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COB
Pack optimisation and selection as function of desired positioning.
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EMOTIONAL ADVERT
For pre and post testing of communications with strong emotional value.
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SHOPPERS STUDIES
Understand shoppers' purchase decisions in situ and evaluate performance of point of sale marketing: mystery ...
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IDEAMAP COPY
To identify the most promising creative routes and optimal formulations.
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IDEAMAP COPY
To identify the most promising creative routes and optimal formulations.
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
Our products
IdeaMap: ideas screening and ... -
CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
Our products
IdeaMap: ideas screening and ... -
EVENT POLLS
Ifop brand and know-how placing polling at the service of your communication.
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IFOP BRAND AUDIT
To track a brand's efficiency and performance quantitatively.
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
Our products
IdeaMap: ideas screening and ... -
U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
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CONCEPT TEST
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MIX TEST
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IDEAMAP COPY
To identify most promising creative routes (all sectors except opinion).
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LUXURY AND PREMIUM BRANDS OBSERVER
The most complete observer of luxury and premium brands during an economic crisis, combining the ...
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CONCEPT TESTS
Identification of best candidates and optimisation routes.
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MIX TESTS
Identification of best combinations among the different elements of your offer.
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M@RKETRENDS LUXURY & LIFESTYLE
Marketing trends emerging from monitoring brand initiatives and internet discussion.
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M@RKETRENDS LUXURY & LIFESTYLE
Marketing trends emerging from monitoring brand initiatives and internet discussion.
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M@RKETRENDS GREEN & SUSTAINABLE DEVELOPMENT
Marketing trends emerging from monitoring brand initiatives and internet discussion.
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M@RKETRENDS GREEN & SUSTAINABLE DEVELOPMENT
Marketing trends emerging from monitoring brand initiatives and internet discussion.
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VERY WEALTHY OBSERVATORY
The first global monitoring of millionaires and their relationship to wealth. In partnership with the ...
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AD PLUS360°
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