Opinion et stratégies d'entreprises Consumer Services Santé Media et numérique Luxe

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Welcome to offer solutions Ifop studies.

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WEB INTELLIGENCE TRACKER

Picking up signals, buzz tracking and online brand reputation monitoring.

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Study offers solutions

  • OPINION AND INSTITUTIONAL

    One of the leaders in France in the field of opinion and electoral polls, institutional and corporate image studies…

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  • CORPORATE STRATEGY

    Studies to aid and accompany businesses in their strategy decisions and their choice of communication.

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  • TRENDS AND STRATEGIC PLANNING

    A fresh angle on studies for those seeking new guidelines and a thorough understanding of all that influences consumers.

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  • BRAND MANAGEMENT

    Fields of expression and performance criteria for brands evolve and shift. Four values of escalating importance: reassurance, relations, social, and emotional.

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  • PRODUCT MANAGEMENT

    The hyper-informed, over-solicited consumer, with constraints of purchasing power, has become increasingly sceptical with regard to the offer and is particularly sensitive to the dimension of price.

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  • COMMUNICATION MANAGEMENT

    Communication models evolve : targets are no longer passive spectators but spectator/players in a contradictory relationship with communication.

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  • CLIENT MANAGEMENT

    In an increasingly competitive universe, with the client becoming more active in relations to the brand, managing the relationship with clients necessitates a thorough understanding of all dimensions composing it:

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Tools and collection methods

  • QUALI

    A “new generation” Quali giving results that are even more penetrating due to multi-angle exploration and even more actionable due to immersion in the decision-making environment.

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  • PANEL

    Wide experience of ad hoc panels: owners, distributors, specifically targeted consumers, quality evaluation.

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  • INTERNET & WEBOSPHERE

    Internet is a different means of exchange with the consumer-citizen, of immersion in his daily life, of establishing a more collaborative relationship giving a new sense and new openings to studies. Ifop extends the means of connection to your public…

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  • Phone City

    Land owned telephone Ifop offering a range of telephony solutions combining precision and efficiency in Europe.

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  • QUANTI

    At Ifop, the exploitation and analysis of data emerging from quantitative studies benefits from a wide range of statistical methods…

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  • OMNIBUS

    60 years experience of studies adapted to your needs and your budget.

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