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WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
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OPINION AND INSTITUTIONAL
One of the leaders in France in the field of opinion and electoral polls, institutional and corporate image studies…
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CORPORATE STRATEGY
Studies to aid and accompany businesses in their strategy decisions and their choice of communication.
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TRENDS AND STRATEGIC PLANNING
A fresh angle on studies for those seeking new guidelines and a thorough understanding of all that influences consumers.
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BRAND MANAGEMENT
Fields of expression and performance criteria for brands evolve and shift. Four values of escalating importance: reassurance, relations, social, and emotional.
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PRODUCT MANAGEMENT
The hyper-informed, over-solicited consumer, with constraints of purchasing power, has become increasingly sceptical with regard to the offer and is particularly sensitive to the dimension of price.More info -
COMMUNICATION MANAGEMENT
Communication models evolve : targets are no longer passive spectators but spectator/players in a contradictory relationship with communication.
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CLIENT MANAGEMENT
In an increasingly competitive universe, with the client becoming more active in relations to the brand, managing the relationship with clients necessitates a thorough understanding of all dimensions composing it:
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Tools and collection methods
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QUALI
A “new generation” Quali giving results that are even more penetrating due to multi-angle exploration and even more actionable due to immersion in the decision-making environment.More info -
PANEL
Wide experience of ad hoc panels: owners, distributors, specifically targeted consumers, quality evaluation.
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INTERNET & WEBOSPHERE
Internet is a different means of exchange with the consumer-citizen, of immersion in his daily life, of establishing a more collaborative relationship giving a new sense and new openings to studies. Ifop extends the means of connection to your public…More info -
Phone City
Land owned telephone Ifop offering a range of telephony solutions combining precision and efficiency in Europe.More info -
QUANTI
At Ifop, the exploitation and analysis of data emerging from quantitative studies benefits from a wide range of statistical methods…
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OMNIBUS
60 years experience of studies adapted to your needs and your budget.
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Our expertises
Subscription studies
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Luxury and Premium Brands Observer
The most complete international observatory of luxury brands and premium.
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IfopTrends Luxury and Premium Brands
Marketing trends emerging from monitoring brand initiatives and internet discussion.
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CONSUMER PERCEPTIONS ON CORPORATE SUSTAINABILITY PRACTICES (Planet Care®)
A robust syndicated quantitative study offered in North America.
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IfopTrends Sustainable Development
A tool of inspiration and benchmarking dedicated to all the announcers wishing to innovate ...More info -
iemoteTM FINANCIAL SERVICES OMNIBUS
A syndicated iemoteTM study focused on evaluating static communications materials within the Financial Services industry.
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iemotetm Out-Of-HOME OMNIBUS
A syndicated iemoteTM study focused on various types of OOH media.More info

