Opinion et stratégies d'entreprises Consumer Services Santé Media et numérique Luxe

Ifop 's trends book : A new generation of Market Research

Ifop has creates marques 'S, S for services that tracks innovations performed by brands having decided to strech to Service.

2010/07/15
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Luxury and sustainable development : Community of thoughts ?

Ifop partnered the 2nd edition of Salon 1.618

2010/06/21
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IfopTrends : A new generation of studies

On the 1st April 2010 Ifop celebrated the first birthday of its new offer, IfopTrends, a new generation of studies.

2010/06/21
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Luxury and sustainable development : Community of thoughts ?

Ifop partnered the 2nd edition of Salon 1.618

2010/05/20
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John ball's interview on 680 News for Planet Care

Here is the radio interview, John Ball, Chief Operating Officer Ifop North America did with 680 News for Planet Care.

2010/05/10
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IfopTrends : A new generation of studies

On the 1st April 2010 Ifop celebrated the first birthday of its new offer, IfopTrends, a new generation of studies.

 

2010/04/21
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Planet Care survey

Called Planet Care®, the survey found that the importance placed upon sustainability issues by consumers...

2010/04/20
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Luxury and Internet: the New Deal

“Luxury and Internet: the New Deal” was the theme of the 4th edition of ADETEM Club Luxe chaired by Ifop.

2010/01/22
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DEEP DIVE INTO CHINESE FOOD AND TASTE

Since ancient times, Chinese celebrate their Lunar New Year festival as a grand feast with a lot of good food. Up till today, the festival is as important as before while food culture in China has evolved into a sophisticated art.

2010/01/20
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Deep dive into chinese men & skincare

Asia and more particularly China are often depicted as the present and future world growth’s engine. The fast evolving pace of Chinese economy and society makes it particularly fascinating to study and to understand. Through « Ifop Asia Live », we wish to give you a glimpse of this world via facts, evolutions and trends. Conservative, introverted, less masculine… Will these words jump to your mind when portraying Chinese men?
This Asian edition of Ifop Live will take you into a ...

2009/11/26
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2009, turnaround year

The Ifop (French polling Institute) and the Women’s Forum have decided to conduct an in situ study to gather the perceptions of opinion leaders attending the 5th Edition of the Global Meeting. The theme for this 2009 survey was “Time to change, time for Action.”

2009/11/25
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Deep dive into Chinese kid world

Asia and more particularly China are often depicted as the present and future world growth’s engine. While over 130 million Chinese children from 6 to 15 years old go back to school this September in China...

2009/10/05
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Dia del Consumidor : Marcas Premium y de Lujo en un contexto de crisis

Se imponen entonces algunas preguntas tales como ¿Cómo preservar las marcas y productos? ¿Cuáles estrategias para no perder contacto con estos consumidores? Dado que estos son los que marcan tendencias en el consumo de los más jóvenes, de los más cultos, de nuestros segmentos BC1… ¿Cuáles serán los hábitos que marcarán el rumbo de los consumidores en el próximo futuro?

2009/08/12
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What is ‘navigating’ the future of food and taste in China?

Ifop Asia explores deeply Chinese society, lifestyle and its evolution to come up with a whole picture of the present and future of food and taste in China.

2009/06/16
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IFOP NORTH AMERICA INTRODUCES A NEW AND UNIQUE WAY TO IDENTIFY AND MEASURE EMOTIONAL RESPONSE TO YOUR COMMUNICATIONS

Ifop North America is now offering iemoteTM, a revolutionary, non-intrusive methodology...

2008/11/16
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IFOP NORTH AMERICA INTRODUCES A NEW AND UNIQUE WAY TO IDENTIFY AND MEASURE EMOTIONAL RESPONSE AND ATTENTION TO YOUR COMMUNICATIONS

Ifop North America, a market research organization known for pioneering new research approaches, is now offering iemoteTM, a revolutionary, non-intrusive methodology that offers a window into the immediate, spontaneous and sub-conscious world of consumers.

Canada, 2008/11/01
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