INTERNET & WEBOSPHERE Our products
Internet is a different means of exchange with the consumer-citizen, of immersion in his daily life, of establishing a more collaborative relationship giving a new sense and new openings to studies. Ifop extends the means of connection to your public…
Internet studies are far more than the transfer online of traditional data collection techniques.
Internet at Ifop entails more than 400 studies per year covering all sectors of opinion and marketing, interventions on all 5 continents, with integrated teams and technical means, a range of tools specifically designed for the web, as well as online versions of our leading products.
Internet at Ifop entails more than 400 studies per year covering all sectors of opinion and marketing, interventions on all 5 continents, with integrated teams and technical means, a range of tools specifically designed for the web, as well as online versions of our leading products.
IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the pertinent response.
M@RKETRENDS GREEN & SUSTAINABLE DEVELOPMENT
Marketing trends emerging from monitoring brand initiatives and internet discussion.
WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
M@RKETRENDS LUXURY & LIFESTYLE
Marketing trends emerging from monitoring brand initiatives and internet discussion.
WEB EXPLORER
To optimise content and ergonomics of a site (media).