CORPORATE STRATEGY Our products
Studies to aid and accompany businesses in their strategy decisions and their choice of communication.
Planet Care
CONSUMER PERCEPTIONS ON CORPORATE SUSTAINABILITY PRACTICES (Planet Care®)
A robust syndicated quantitative study that assesses consumer awareness, attitudes and behaviour towards sustainability in general and evaluates industries/ categories, corporations, and brands specifically on their sustainability efforts and the impact and reach that such efforts have had on the minds of consumers.
BUSINESSES
Very small businesses (VSB), small & medium businesses (SMB), large businesses, deciders….Ifop's potent business experience at your service, notably in the small business sector through the authoritative survey of small French companies, the Fudicial barometer of the economic situation of very small companies.
CORPO BRAND
New issues in institutional and corporate image.
DIVERSITY MONITOR
Measurement of progression of diversity and representation of minorities within a company.
FUZZY FRONT-END CONCEPT SCREENS
This approach is an effective alternative to Nielsen’s Pre-BASES. It offers much more than simple benchmarking and basic volumetric concept assessment with Ifop’s add-on internal and external concept performance analyses.
INTERNAL STUDIES
MAXIMUM DIFFERENCE SCALING (MAXDIFF)
a new choice-based alternative to traditional scalar batteries, MAXDIFF produces a more meaningful differentiation of attribute scores. Married to True Driver Analysis the MAXDIFF approach digs deep to discover latent needs as deemed important by consumers when buying and/or evaluating products or services. Perfect as input into a Segmentation Analysis, MAXDIFF overcomes the inherent weakness of rating scale questions which can intimate that ALL attributes evaluated seem important. Unlike ranking or allocation tasks which become unwieldy as the number of alternatives is increased, the MAXDIFF technique is also very easy to complete resulting in decreased respondent fatigue and the resultant increased risk of straight lining.
PRICE-EQUITYTM
A tool designed specifically to aid the evaluation and adjustment of price levels. Contrary to traditional approaches to price testing, Price Equity™ allows for micro-analytical modeling which examines data at the respondent level to feed simulations that can mimic different market situations.
self explicated conjoint
respondent-friendly and cost-effective alternative to costly traditional and choice-based conjoint designs. Ideal for market share of preference simulations.
STRUCTURAL EQUATION MODELING (SEM)
the 2nd generation of multivariate analysis, SEM provides insights into paths that influence customer or employee experience, not just individual factors.
stylemap
conjoint-based approach to package concept testing.
SUSTAINABLE DEVELOPMENT AND CORPORATE IMAGE MONITOR
Ifop's reference study on the environment and corporate image.
YOUNG PEOPLE & EMPLOYMENT
Authoritative survey of young people's vision of the work environment, image of different sectors, professions and "employer brands".
YOUTH INTEGRATION
Monitoring integration and commitment of young new joiners.