Eight in ten Canadians see corporations as lagging in sustainable practices. Canada’s economic troubles have not dampened consumer enthusiasm for companies that demonstrate a strong commitment to sustainability, despite the potential for higher prices, according to a comprehensive consumer study of attitudes about sustainability.
Called Planet Care®, the survey found that the importance placed upon sustainability issues by consumers has actually grown since the recession’s start.

‘Eating is the utmost important part of life’ , said by Confucius, the most famous philosopher in ancient China. During thousands of years, Chinese food has evolved to over 11 cuisines with significant taste differences across various regions. The growing Western and regional influence, the quick modernization of the Chinese society, and the long-lasting values and traditions still deep rooted in China all impact food culture and lead to very significant trends of cuisine and taste in the country. Ifop Asia explores deeply Chinese society, lifestyle and its evolution to come up with a whole picture of the present and future of food and taste in China. We aim at helping brands dig out the most prosperous opportunities to position their product in the Chinese “Food universe”, so as to maximize the potentiality for success in China.

Ifop North America, a market research organization known for pioneering new methodologies, is now offering iemoteTM, a revolutionary, non-intrusive methodology that offers a window into the immediate, spontaneous and sub-conscious world of consumers. “iemoteTM utilizes state-of-the-art Emotion Tool® 2.1 software and the latest Tobii eye-tracking system to provide emotional arousal and eye-attention metrics… to help you go beyond a rational evaluation of your communications. It offers an interesting alternative to other testing methodologies that rely on right-brain processing.” said Greg Garrison, Director, New Business Development at Ifop North America. “Our testing system utilizes a quali-quant approach, with 1-on-1 testing conducted in a lab environment. The emotional arousal and eye-attention metrics are supplemented by rational oriented quantitative metrics and mini-focus groups. The result?... a comprehensive interpretation of how and why you are affecting your audience with your communications.” iemoteTM is well-aligned with Ifop North America’s strength in client consultation and its expertise in both qualitative and quantitative research.

Ifop North America, a market research organization known for pioneering new research approaches, is now offering iemoteTM, a revolutionary, non-intrusive methodology that offers a window into the immediate, spontaneous and sub-conscious world of consumers.

“iemoteTM utilizes state-of-the-art Attention Tool® 2.1 software and the latest Tobii eye-tracking system to provide emotional activation and eye-attention metrics… to help you go beyond a rational evaluation of your communications. It offers an interesting alternative to other testing methodologies that rely on right-brain processing” says Greg Garrison, Director, Communications at Ifop North America. “Our testing system utilizes a quali-quant approach, with 1-on-1 testing conducted in a lab environment. The emotional activation and eye-attention metrics are supplemented by rational oriented quantitative metrics and mini-focus groups or IDIs. The result?... a comprehensive interpretation of how and why you are affecting your audience with your communications”, says Garrison. iemoteTM is an effective methodology to use when seeking to optimize the impact of communications in any static and many motion mediums. “This is an exceptional vehicle to evaluate any communications that live or die on being able to appeal on an emotional, unconscious level... something that traditional pre-testing and tracking methodologies struggle to do”, says Garrison.

iemoteTM is well-aligned with Ifop North America’s reputation as a full service, mid-sized market research consultancy and with its expertise in both the qualitative and quantitative realms of research.