Insights are born here. We are a mid-sized full service marketing research consultancy which has, for over 30 years, been servicing the needs of the North American market. As ...

WHY? for WHOM? HOW? and the studies open to subscription for 2010 : Ifop Trends Sustainable Development, Ifop Trends Brands S - for Services. You have until the 14th ...

This approach is an effective alternative to Nielsen’s Pre-BASES. It offers much more than simple benchmarking and basic volumetric concept assessment with Ifop’s add-on internal and external concept performance analyses.