Our mission
Expert in ad hoc studies, we intervene on behalf of all major brands both in France and internationally, at all stages of our clients' marketing cycle.
- food, nutrition, health
- beauty, well-being, personal items
- the home, upkeep and decoration
- sustainable development
Contact
-
-
Florence Soyer
Director, Consumer Division - FRANCE
-
-
Darko Rakin
Vice President Consumer & Business - Ifop North America
-
-
Ana Nora Feldman
Director, Marketing Intelligence - IFOP LATINE AMERICA
-
-
Stéphane Courqueux
Director IFOP ASIA
Consumer division products
All IFOP offers-
CORE CREATIVE IDEA
Evaluate and optimise initial creative routes.
More info -
AD PLUS360°
More info -
NAME CREATION
Advice on name creation for products and brands, companies and special events.
More info -
MIX TESTS
Identification of best combinations among the different elements of your offer.
More info -
SUSTAINABLE DEVELOPMENT AND CORPORATE IMAGE MONITOR
Ifop's reference study on the environment and corporate image.
More info -
IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
More info -
EMOTIONAL ADVERT
For pre and post testing of communications with strong emotional value.
More info -
OWNER PANELS
For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...
More info -
BRAND EQUITIES
Understand brand power and identify triggers for development.
More info -
EVENT POLLS
Ifop brand and know-how placing polling at the service of your communication.
More info -
AD PLUS 360°
To evaluate effectiveness of multi-touch points campaign.
More info -
HEALTH CLAIMS
Views of health professionals versus those of consumers regarding nutrition. In partnership with the Consumer Division.
More info -
HEALTH CLAIMS
Views of health professionals versus those of consumers regarding nutrition. In partnership with the Consumer Division.
More info -
M@RKETRENDS GREEN & SUSTAINABLE DEVELOPMENT
Marketing trends emerging from monitoring brand initiatives and internet discussion.
More info -
IDEAMAP COPY
To identify the most promising creative routes and optimal formulations.
More info -
IFOP BRAND AUDIT
To track a brand's efficiency and performance quantitatively.
More info -
CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
More info
IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
CONCEPT TESTS
Identification of best candidates and optimisation routes.
More info -
BALANCED NUTRITION MONITOR
Consumer attitudes and behaviour regarding balanced nutrition and health. In partnership with the Consumer Division.
More info -
U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
More info -
BRAND EQUITIES
Understand brand power and identify triggers for development.
More info -
NAME CREATION
Advice on name creation for products and brands, companies and special events.
More info -
MIX TEST
More info -
OWNER PANELS
For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...
More info -
M@RKETRENDS GREEN & SUSTAINABLE DEVELOPMENT
Marketing trends emerging from monitoring brand initiatives and internet discussion.
More info -
CONCEPT TEST
More info -
U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
More info -
Planet Care
CONSUMER PERCEPTIONS ON CORPORATE SUSTAINABILITY PRACTICES (Planet Care®)
More info
A robust syndicated quantitative study that assesses consumer awareness, attitudes and behaviour towards sustainability in ... -
WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
More info -
IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
More info -
IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
More info -
CORE CREATIVE IDEA
Evaluate and optimise initial creative routes.
More info -
SUSTAINABLE DEVELOPMENT AND CORPORATE IMAGE MONITOR
Ifop's reference study on the environment and corporate image.
More info -
EVALUATION OF CUSTOMER RELATIONS
Evaluation and optimisation of CRM programmes.
More info -
COB
Pack optimisation and selection as function of desired positioning.
More info -
CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
More info
IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
More info -
IDEAMAP COPY
To identify most promising creative routes (all sectors except opinion).
More info -
CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
More info
IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
IDEAMAP COPY
To identify the most promising creative routes and optimal formulations.
More info -
FOX 123
Range rationalisation model.
More info -
SHOPPERS STUDIES
Understand shoppers' purchase decisions in situ and evaluate performance of point of sale marketing: mystery shopping, shopalong…
More info -
DIRECT AD TEST
Quali and Quanti pre-test for flash diagnosis of your copy.
More info
- Usage and Attitude studies using our Smart U&A approach, regularly assessing evolution in behaviour and consumer decisions
- Price studies using our CBC (Choice Based Conjoint) model enabling brands to redefine their price positioning in an evolving competitive context
- Promotion studies using our CBC model enabling brands to determine the promotional offer most effective in generating choice
- Studies screening insights, ideas and concept, for which Ifop has developed a solid experience over several years
-
OMNIBUS
60 years experience ensuring studies adapted to your needs and budget.More info -
PANEL
Advisers specialising in Panels tools and methodology at the service of your strategy.
More info -
ONLINE STUDIES
Ifop extends the means of connecting to your audience.
More info -
More info
-
TRENDS AND STRATEGIC PLANNING
A fresh angle on studies: the senses on the alert!
More info -
QUALI
A "new generation" Quali for decision-making.
More info