Opinion et stratégies d'entreprises Consumer Services Santé Luxe

Our mission

The traditional media, telecommunications and internet market has undergone fundamental changes over the last few years, with an explosion of offers and erosion of the boundaries between the different media and sectors of activity.

A market also characterised by marked generation gaps concerning media and technology.

At the same time, attracting the multi-exposed, volatile consumer has become more complex. The ever-better informed consumer decodes marketing strategies, and actively multiplies information sources to optimise his consumption, and is prepared to express an opinion whenever given the opportunity.

Tools and services proposed by the Media and Digital Division aim to monitor, measure, decode and anticipate evolutions in this constantly mutating universe by applying reactivity, flexibility, expertise and attentiveness to a role of accompaniment and advice.

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Isabelle Flandreau

Director, Media and Digital Division

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John Ball

Chief Operating Officer - Ifop North America

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MEDIA & DIGITAL DIVISION PRODUCTS

All IFOP offers

  • AD PLUS360°

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  • WEB INTELLIGENCE TRACKER

    Picking up signals, buzz tracking and online brand reputation monitoring.

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  • NUMERILAB

    Exploration of conditions and modes of appropriation of an innovation via immersion among early adopters.

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  • Iemote TM

    A hybrid, quali-quant communications testing methodology that uses emotional activation and eye-attention metrics, traditional quantitative metrics and qualitative insights from mini-focus groups/IDIs to help you ...

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  • U&A AND MARKET SEGMENTATION

    To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.

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  • TNT VISION

    Monitoring digital TV practices.

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  • NUMERILAB

    Exploration of conditions and modes of appropriation of an innovation via immersion among early adopters.

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  • WEB EXPLORER

    To optimise content and ergonomics of a site (media).

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  • CONCEPT TESTS

    Identification of best candidates and optimisation routes.

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  • MIX TESTS

    Identification of best combinations among the different elements of your offer.

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  • EMOTIONAL ADVERT

    For pre and post testing of communications with strong emotional value.

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  • WEB INTELLIGENCE TRACKER

    Picking up signals, buzz tracking and online brand reputation monitoring.

    More info

  • CONJOINT ANALYSIS TECHNIQUES

    For optimal combinations of attributes for a product or concept...

    IdeaMap: ideas screening and Mix optimisation
    MixMaster: Mix construction model around an insight or ...


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  • CONJOINT ANALYSIS TECHNIQUES

    For optimal combinations of attributes for a product or concept...

    IdeaMap: ideas screening and Mix optimisation
    MixMaster: Mix construction model around an insight or ...


    More info

  • WEB EXPLORER

    For optimising content and ergonomics of a site (media).

    More info

  • AD PLUS 360°

    To evaluate effectiveness of multi-touch points campaign.

    More info

  • CONJOINT ANALYSIS TECHNIQUES

    For optimal combinations of attributes for a product or concept...

    IdeaMap: ideas screening and Mix optimisation
    MixMaster: Mix construction model around an insight or ...


    More info

  • social media analyser

    Track, quantify and gain insight into the conversations taking place within social media (blogs, forums, traditional news sites, etc.) concerning your brand, your competition or ...

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  • WEB EXPLORER

    To optimise content and ergonomics of a site.

    More info

  • U&A AND MARKET SEGMENTATION

    To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.

    More info

  • OWNER PANELS

    For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...

    More info

  • IQUAL

    Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...

    More info

  • OWNER PANELS

    For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...

    More info

  • NUMERILAB

    Exploration of conditions and modes of appropriation of an innovation via immersion among early adopters.

    More info

  • MIX TEST

    More info

  • CONCEPT TEST

    More info

  • IQUAL

    Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...

    More info

  • IQUAL

    Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...

    More info
The Media & Digital division is focussed on 2 specific fields of competence:
- Media, concerning all intermediaries in the media sphere in the broadest sense. Its vocation is to provide answers to questions raised by publishers, editors, webmasters, advertising agencies or businesses.
- Digital, offering a full range of ad hoc and ready made services intended for intermediaries in the Digital universe: manufacturers of appliances and support material, content brands and producers, distribution channels.
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