Our mission
With these observations in mind, and with its knowledge of the luxury market, Ifop’s Luxury Division is positioned as the obvious partner for all decision-makers requiring advice and accompaniment in strategy choices.
Ifop’s Luxury Division specialises in ad hoc studies, both quantitative (face-to-face, online, telephone) and qualitative, and benefits – via its international network – from genuine expertise in the recruitment and interviewing of specific luxury targets.
Contact
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Marc Gicquel
Director, Luxury Division - FRANCE
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Darko Rakin
Vice President Consumer & Business - Ifop North America
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Ana Nora Feldman
Director, Marketing Intelligence - IFOP LATINE AMERICA
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Stéphane Courqueux
Director IFOP ASIA
LUXURY DIVISION PRODUCTS
All IFOP offers-
WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
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U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
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U&A AND MARKET SEGMENTATION
To understand the consumer with changing attitudes and behaviour and identify new consumer typologies.
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IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
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IDEAMAP COPY
To identify most promising creative routes (all sectors except opinion).
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OWNER PANELS
For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
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IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
M@RKETRENDS LUXURY & LIFESTYLE
Marketing trends emerging from monitoring brand initiatives and internet discussion.
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AD PLUS360°
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CORE CREATIVE IDEA
Evaluate and optimise initial creative routes.
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NAME CREATION
Advice on name creation for products and brands, companies and special events.
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EMOTIONAL ADVERT
For pre and post testing of communications with strong emotional value.
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CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
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IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
SHOPPERS STUDIES
Understand shoppers' purchase decisions in situ and evaluate performance of point of sale marketing: mystery shopping, shopalong…
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CONCEPT TESTS
Identification of best candidates and optimisation routes.
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CORE CREATIVE IDEA
Evaluate and optimise initial creative routes.
More info -
M@RKETRENDS LUXURY & LIFESTYLE
Marketing trends emerging from monitoring brand initiatives and internet discussion.
More info -
CONJOINT ANALYSIS TECHNIQUES
For optimal combinations of attributes for a product or concept...
More info
IdeaMap: ideas screening and Mix optimisation
MixMaster: Mix construction model around an insight or ... -
NAME CREATION
Advice on name creation for products and brands, companies and special events.
More info -
BRAND EQUITIES
Understand brand power and identify triggers for development.
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CONCEPT TEST
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IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
More info -
IQUAL
Online Quali solutions for immersion in consumers' everyday life for better understanding of the strengths and weaknesses of a new offer and co-development of the ...
More info -
MIX TESTS
Identification of best combinations among the different elements of your offer.
More info -
WEB INTELLIGENCE TRACKER
Picking up signals, buzz tracking and online brand reputation monitoring.
More info -
BRAND EQUITIES
Understand brand power and identify triggers for development.
More info -
VERY WEALTHY OBSERVATORY
The first global monitoring of millionaires and their relationship to wealth. In partnership with the Luxury Division.
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OWNER PANELS
For long-term collaboration with your targets: co-creation, optimisation, evaluation of satisfaction...
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LUXURY AND PREMIUM BRANDS OBSERVER
The most complete observer of luxury and premium brands during an economic crisis, combining the expert views of trendsetters, blogosphere monitoring, initiatives monitoring and quantitative ...
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IFOP BRAND AUDIT
To track a brand's efficiency and performance quantitatively.
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- perfume, cosmetics, care products
- fashion and accessories
- writing implements
- clocks, watches, jewellery
- delicatessen and spirits
- hotels and restaurants
- leisure, travel, automobile
- decoration, household equipment
- new technologies
- distribution
- media
- tableware
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OMNIBUS
60 years experience ensuring studies adapted to your needs and budget.More info -
PANEL
Advisers specialising in Panels tools and methodology at the service of your strategy.
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ONLINE STUDIES
Ifop extends the means of connecting to your audience.
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TRENDS AND STRATEGIC PLANNING
A fresh angle on studies: the senses on the alert!
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QUALI
A "new generation" Quali for decision-making.
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