Subscription studies
- LUXURY
2010/01/04
Luxury and Premium Brands Observer
This range is based on monitoring indicators of image to understand and measure the changing perceptions of the brand monitoring market conditions to identify and anticipate changes in consumer behavior and vigils of Trademark initiatives to identify new forms of their positions and identify patterns of expression.
Several decryption tools are available:
- LUXURY BRANDS OBSERVED
- PREMIUM BRANDS OBSERVED
- COSMETIC BRANDS OBSERVED
- CHAMPAGNE & SPIRITS BRANDS OBSERVED
- CRISIS OBSERVED
Contact Marc Gicquel
Several decryption tools are available:
- LUXURY BRANDS OBSERVED
- PREMIUM BRANDS OBSERVED
- COSMETIC BRANDS OBSERVED
- CHAMPAGNE & SPIRITS BRANDS OBSERVED
- CRISIS OBSERVED
- OPINION AND CORPORATE STRATEGY
- CONSUMER
- SERVICES
- HEALTHCARE
- MEDIA AND DIGITAL
- LUXURY
2009/10/07
IfopTrends Sustainable Development
Marketing trends emerging from monitoring brand initiatives and internet discussion.
Contact Martine Ghnassia- CONSUMER
2009/11/28
CONSUMER PERCEPTIONS ON CORPORATE SUSTAINABILITY PRACTICES (Planet Care®)
This offer asses consumer awareness, attitudes and behaviour towards sustainability in general and evaluating industries/ categories, corporations, and brands specifically on their sustainability efforts.2009/09/15
iemotetm Out-Of-HOME OMNIBUS
A syndicated iemoteTM study focused on various types of OOH media --billboards, transit shelters, subway or bus kings, store front posters, etc. iemoteTM is a hybrid, quali-quant communications testing methodology that uses emotional activation and eye-attention metrics, traditional quantitative metrics and qualitative insights to evaluate and help you optimize your communications.- SERVICES
2009/11/28