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Since 1938

1938 - 2013 : IFOP AS A REFLECTION OF ITS ERA FOR 75 YEARS

Did you know?

With its first estimations for the 1965 presidential election, Ifop announced General de Gaulle's second round result, confirming voting intentions during the presidential campaign. In contrast, during the 1974 election neither Ifop nor Sofres was able to announce results of the second round in the early evening as voting for Valéry Giscard d'Estaing and François Mitterand was so close.

Look at this column regularly to discover anecdotes from the past related by Ifop experts….

THE 1930s

Jean Stoetzel, professor of Social Psychology at the Sorbonne, leaves for the United States. There he meets Georges Gallup and comes to realise the necessity for greater awareness among companies and administrative and political institutions of the needs and motivations of the various players on the economic and social scene. On his return to Paris he created l'Institut Français d'Opinion Publique on the 1st December 1938. Ifop was born.

Our heritage is academic and entrepreneurial, French and American. It is a happy mix of methodological rigour and intuition worthy of business management.

FROM THE OUTSET IFOP PARTICIPATES IN CONTEMPORARY FRENCH HISTORY

By "re-inventing" the word "sondage"/survey (term previously reserved for oceanographers and geologists). 
By conducting surveys on the most serious political issues: "Are you prepared to die for Dantzig?" 
By proposing tools essential for development of the consumer society of the 50s and 60s. Standards still in vigour today for audience estimation and advertising studies were elaborated and defined by Ifop. Ifop has retained its pioneer spirit. We enjoy inventing, discovering, clarifying. For over 70 years Ifop has been a privileged witness of its age. The company embodies the world it has observed and studied. That is why our view of what surrounds us is unlike any other; it is broad and embraces all horizons.

KEY DATES IN IFOP'S HISTORY