OUR CONVICTION
CONNECTION CREATES VALUE
Ifop is an opinion poll, market research (consumer goods, luxury, healthcare, services) and media research institute intervening worldwide via its presence in 4 geographical zones (Europe, North America, South America, and Asia).
Our mission is creating value for our clients.
With this in mind we have reviewed our perception of the consumer-citizen and our relationship to clients.
PERCEPTION OF THE CONSUMER-CITIZEN: CONNECTION MODE
In the past, research institutes contented themselves with direct interrogation of the consumer. In the era of the consumer/player, globalisation and development of new information technologies this is no longer sufficient for the enlightenment of our clients. We also have to comprehend influences behind the opinions, attitudes and behaviour of the consumer-citizen.
This is why we at Ifop function in connection mode to clarify the consumer-citizen's direct answers in terms of the different degrees of influence. We monitor trends in consumption and opinion using our new approaches combining experts, monitoring online conversations and observing brand initiatives.
RELATIONSHIP WITH OUR CLIENTS: VALUE MODE
Our clients have need of new indicators for more effective decision-making. In the past, market research institutes emphasized quality of data collection, reliability and rapidity of results, and ability to conduct studies internationally. Today this is no longer sufficient. Faced with increasingly complex markets and increasingly contradictory and unpredictable consumer-citizens, we have to provide our clients with a new added value.
This is 3-dimensional: contextualisation, anticipation, operability of results.
- Contextualisation: by integrating in our reasoning the consumer-citizen's environment influencing his opinion and decisions
- Anticipation: by always putting our considerations in perspective, profiting from Ifop's own opinion and consumer trends studies.
- Operability of results: by providing truly operational recommendations to all players in the corporate decision-making chain.