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OUTSTANDING.
UNDERSTANDING.
One of the Ifop Global Group of companies, Ifop North America is a full service ad-hoc qualitative and quantitative research consultancy that has been servicing North American business for over 30 years.
We provide a full range of in-house data collection and analysis services as well as proprietary research
methodologies such as :
• IdeaMap®, StyleMap® - proprietary online concept and package testing
• iQual® - online focus groups using desynchronized forums/blogs
• Planet Care® - global platform for sustability research
• Voice of the Customer (VOC)/Six Sigma measurement
• Iemotetm
: measuring subconsious emotional response to visual
communications
Our sector alignment team structure is ideal for collaborative client consultation in creating customer insights for any business. Our current team strengths align particularly well with Healthcare, B2B, Financial, and Consumer Packaged Goods research solutions. Clients partner with us for unlimited access to global resources, tools, and techniques and the best online panels available worldwide.
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IFOP
NORTH AMERICA LAUNCHES CONSUMER PERCEPTIONS ON CORPORATE
SUSTAINABILITY PRACTICES : THE 2009 REPORT FROM PLANET CARE
®
Ifop North America is pleased to introduce an annual syndicated
service that taps into canadians attitudes and behaviours towards
sustainability...and their perceptions of corporations regarding
sustainable business practices.
Building on the success of more than 10 years of global
environmental issue research tracking, Planet Care® helps marketers
measure, assess, and design environmentally sensitive programs,
products and services. Ifop is recognized as a global expert in
consulting with companies on how to effectively respond to
sustainability opportunities. Planet Care® provides marketers with a
single source suite of research tools and services designed
specifically to allow marketers to build on their strengths and
communicate their sustainability initiatives to consumers .
For more information on Planet Care® tools and techniques,
click here.
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JOHN BALL APPOINTED PRESIDENT OF MRIA
IFOP is pleased to announce the appointment of John Ball, COO of IFOP North America to the position of President of the Marketing Research and Intelligence Association (MRIA). The MRIA is the national association for marketing research and intelligence professionals in Canada.
John was formerly the founding chair of the association’s Research Agency Council and has been a board member since its formation 3 years ago.
“I am pleased to serve the association this year as president just as IFOP re-launches its global brand here and in the United States. I hope that it will help to bring IFOP the notoriety it deserves as a leading ad hoc consultancy in North America”, says John.
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| Site
Map | Professional
Memberships | Privacy Policy |
Contacts :
Healthcare -
Doreen Wolpert
Consumer & Business -
Darko Rakin
B2B and Financial -
John Ball
Sustainability Luxury -
Greg Garisson
©
2001 IFOP. All right reserved.
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