At IFOP North America, we have all the resources to identify and execute the research methodology that best fits specific objectives.

In the qualitative area, we conduct hundreds of discussion groups and in-depth interviews each year. Through the use of projective techniques, we are able to obtain information based on respondents' emotions or feelings.

We offer telephone, face-to-face, mall, mail and Internet surveys via our dedicated fieldwork and production division. Data processing services, including advanced multivariate analysis, are provided in-house by IFOP North America statisticians. This means responsive, flexible and rapid data processing and analysis.