IFOP NORTH AMERICA – PRIVACY POLICY

Respecting the privacy of our respondents and the general public is a top priority for Ifop North America.

During any research process conducted by Ifop North America, whether by telephone, Internet, Mail or in person, we assure you that any personal information received by us will be kept confidential. We give all respondents the option to refuse to participate, answer questions, and continue with any research conducted/organized by Ifop North America.

Our privacy policy is a statement of principles that describe a level of protection for the personal information received from respondents and the general public at Ifop North America. Our objective is to promote proper personal information management practices that are consistent with the provisions of the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA) and those of MRIA (Marketing Research and Intelligence Association). We will honour any requests from you or from a third party acting on your behalf to remove you from future contact for research purposes provided we can authenticate this request as representing your personal wishes.

We will continue to review our privacy policy and practices and ensure that we stay inline with any changes in industry standards, technologies and laws.

Ifop North America is a member of MRA, MRIA, and QRCA. These organizations set strict standards to which all members must adhere. For more information regarding the Personal Information Protection and Electronic Documents Act (PIPEDA), please consult:
http://www.mria-arim.ca/STANDARDS/Privacy.asp

For more information regarding the MRIA privacy code, consult:
http://privacyforbusiness.ic.gc.ca/epic/internet/inpfb-cee.nsf/en/h_hc00001e.html

If you have any further questions on how Ifop North America protects your privacy, please feel free to contact our Privacy Officer by e-mail at privacy@ifopna.com or by mail to:

Privacy Officer

Laura Gustafson
Ifop North America
2 Bloor Street West, Suite 401
Toronto ON, M4W 3E9