The uniqueness of Ad+ methodology is to focus on the performance of all the elements of your campaign, not only on the impact. You will understand how a campaign works among your target and evaluate its effects on your brand. Then you can make strategic decisions regarding future communications. Ad+ is brand oriented, modular, standardized and complete.

Brand oriented
Ad+ focuses on the star of your advertising campaign—your brand. Whether or not the advertising was seen is just the beginning. Ad+ is based on persuasion theory, attitudinal and behavioral changes through message exposure, exploring the two main dimensions of behavior: cognitive and emotional.

Modular
Ad+ enables you to assemble elements in the way that best fits your needs. Impact module: Campaign visibility. Persuasion module: Influence on consumer behavior. Diagnostic module: Effects on the brand: awareness, image, implicit values. Target module: Key segments analysis. Media module: Correlation of scores with media spending.

Standardized
Ad+ measures your performance against averages in your sector of activity, and in relation to comparable media budgets and choices.

Complete
Ad+ uses a sampling of at least 400 in either your media or marketing target. The questionnaire can be adapted for all media (TV, print, radio, billboard, movies, etc.). Then IFOP-CMR's professional, experienced research teams analyze the results in reports that are exhaustive, clear, easy to read and practical in implementation.