A powerful conjoint based tool that enables you to optimize your product and/or brand positioning.

Ideamap™ is used by advertisers, service providers and manufacturers in a wide range of categories to develop or enhance concepts and strategies. Ideamap™ has empowered some of the world's leading marketers to:

• shape creative strategy and develop winning
  advertising concepts;

• define and redefine brand value propositions and
  brand imagery;

• develop positioning for new product lines and product
  line extensions;

• identify unique and relevant positioning to differentiate
  a product;

• screen series of product concepts, varieties and
  packaging options;

• uncover and understand market segments for specific
  targeting.

Along with Ideamap™, there is a flexible approach for almost every application: PromotionMap™, StyleMap/PackageMap™, KidsMap™, Comscreen™ and Wizard™.