THE NEXT GENERATION OF MARKET RESEARCH.

Visionary Shopper™ is a computer-generated shopping simulation where you can:

• create the retail environment you want, without the expense of controlling a store or creating a product prototype;

• vary the marketing stimuli at the touch of a button;

• send consumers shopping on a touch-screen monitor;

• and measure their purchasing behavior in response to changes in the marketing variables;

• all in a controlled and confidential setting, within a central location facility.

Visionary Shopper™ provides a unique focus on consumer behavior—what they do, not what they say they will do. It allows you to understand purchasing behavior in the context of realistic, full-size planograms, not products in isolation or shelf subsets. It runs faster, and at a lower cost than current in-store research techniques.