Minimize cannibalization when planning a new line extension or product introduction. Fox 1.2.3 will ensure that you make the best choices by optimizing your coverage of customer demand.

Fox. 1.2.3 is a method of optimizing product or service line offerings based on purchase intent data. The goal is to identify the range of products that will ensure that the maximum number of consumers have a positive buying intention for at least one of the products.

Fox. 1.2.3 will allow you to:

• identify the optimal number of product offerings within a large potential range;

• identify which are the best selections to minimize cannibalization and avoid duplication;

• develop a cluster tree to identify the group of products that overlap in coverage of consumer demand;

• optimize coverage of consumer demand.

CONTACT
Olivier BAUBY
01 45 84 14 44
ifop@ifop.com - Filifop