A FLEXIBLE PROGRAM.

More than ever, customer satisfaction plays a key strategic role in the company's direction. M-Sat was developed to evaluate, track and calibrate this key indicator of economic and commercial health.

M-Sat is an an exclusive auditing system to gauge external satisfaction. M-Sat is based on four indicators:

• a satisfaction index that evaluates your performance and orientation;

• a confidence index that establishes your customers' capacity to speak on your behalf;

• a progression index to assess the ground remaining to be covered for excellence; identify unique and relevant positioning to differentiate a product;

• a vulnerability index that zeroes in on your positioning and the sensitivity of your customers to your competitors.

M-Sat's analysis is resolutely constructive. It provides benefits at every company level and the means to identify measures that need to be taken.

CONTACT
Elisabeth MARTINE-COSNEFROY
01 45 84 14 44
ifop@ifop.com - M-Sat