READY-MADE APPLICATIONS.

IFOP's versatile range of tools is designed to cover all major business segments—from mass-marketing to services, from new technologies to the latest media developments. They also aid client thinking about their own products—their design, use, positioning, renown, “equity,” value and future.

PHONE CITY.

Ifop's subsidiary, Phone City, is located 10 minutes from Paris's Orly airport, and 20 minutes from Roissy airport. It is equipped with 200 CATI network stations and manages a pool of multi-lingual pollsters. Ifop's face-to-face pollster network includes 300 professional pollsters evenly spread throughout France. Additionally, in association with Catherine Delannoy & Associates, Ifop also offers all the facilities of CAPI coverage, field centers and sensory studies laboratory.