A SWOT ANALYSIS OF YOUR WEB SITE.
Discover how to optimize your web site so that it satisfies
both your needs and the expectations of surfers. WebeXplorer uses the
SWOT framework (Strengths, Weaknesses, Opportunities, Threats) to analyze
your web site-existing or in progress.
WebeXplorer takes a qualitative approach that includes both individual
observations and group discussion. This approach takes into account the
fact that surfing is a solo behavior, and allows you to tap into the real-life
experience of surfers. At the same time, the group component is a very
effective lever for probing expectations.
WebeXplorer enables you to explore:
- the surfer’s (target’s) expectations;
- your site’s strengths and weaknesses (both form and
content);
- the alignment of the target’s expectations with the
existing content;
- the alignment of your image and positioning with desired
brand values and perceptions on both a standalone and a comparative
basis;
- your site’s ergonomics, ease of navigation and clarity;
- your site’s orientation.
CONTACT
Dominique
LEVY
01 45 84
14 44
ifop@ifop.com
- Webexplorer
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