IFOP LATIN AMERICA LAUNCHES :
CONSUMER CONNECTION® : CONSUMER APPROACHING PROGRAM

Companies are seeking full knowledge of consumers in order to :
• Develop products / services / communications from their insights as the starting point.

CONSUMER CONNECTION® ENABLES :

• To go toward the consumers aiming at a thorough understanding of their daily life based on what they "do" instead of what they "say" they do.

• To identify Drivers from the observational and the discourse-related experience.

• To involve those responsible for the product/service in the fieldwork a trengthening the team work concept among participants in the experience.

CONSUMER CONNECTION® CONSISTS IN :

• Observation at homes and other places of consumption and/or leisure.
The client may accompany our ethnographic consultants to the homes and the most usual places of purchase or leisure for interviewing and observing consumers.

• In-depth interviews.

• Specialists' perspectives on the target group for the final results a Integrating Workshop.

CONSUMER CONNECTION® IS HIGHLY ACTIONABLE :

• A global overview of the specific target under study is obtained and compounded with high added value: Combination and interaction of different angles in the consumer's view.

• It enables the development of concepts, products and marketing actions in line with the consumer's reality anmd needs a identification and closeness.

• It is an approach that goes from the consumer toward the company.

CONTACT Ifop Asecom :
Valeria Forwe - General Manager
Christian Cabak - Director de Desarrollo de Negocios
+(54-11) 4393-2229
Av. Corrientes 640, 2nd floor
C1043AAT Buenos Aires - Argentina
www.ifop.com