QUAD + : A QUANT—QUAL ADVERTISING PRE—TEST.

Knowing how well your campaign could perform in a competitive universe is, of course, a big issue. We think that understanding how it works is another one. Quad+ does both. Quad+ allows you to anticipate the performance and obtain an in-depth understanding of your campaign. This enables you to adjust your campaign before launching. The Quad+ approach is quant-qual, standardized and complete.

Quant-qual
Quad+ starts from the insight that "in advertising, figures speak for themselves." But an assessment based exclusively on reason is not enough. Quad+ lets you get around this dilemma. It is based on the best of quant and qual techniques. The right balance of open and closed-end questions leads the way to comprehensive explanation.

The added value of Quad+ analysis is to make sense out of the numbers. We stand behind our operational recommendations. Our analyses are based on in-depth questioning and proven forecasting techniques. Quad+ is designed to optimize your creativity and to guide decisions on targeting your media plan.

Standardized
The Quad+ database (Europe) enables you to evaluate your performance against average performances in your activity sector, using the same media and at the same stage of execution (storyboard, animatic and final execution).

Complete
Quad+ focuses only on those targeted by your campaign (media target or marketing target). One hundred to 225 individual face-to-face mall intercept interviews are conducted by interviewers who are specially trained in probing. Quad+ questionnaires may be adapted for all media (TV, print, radio, billboards, etc.).