SERVICES

- Qualitative Research

· Focus Groups
· In-depth Interviewing
· Projective Techniques
· Semiologic Analysis
· Creative Laboratories
· Attitude Segmentation - Quantitative Research

· Personal Interviewing
· Phone Interviewing
· Mail Interviewing
· Mall-intercept Interviewing
· Census
· Mystery Shopping
· Brand Tests
· Taste Tests
· Sniff Tests
· Package Tests
· Usage & Attitudes
· Descriptive Studies
· Consumer Panels
· New Products/Services Studies
· Pricing Studies
· Demand Elasticity Studies
· Market Vulnerability Studies
· Segmentation Studies
· Image and Opinion Studies
· Product, Image and Advertising Tracking
· Dynamic Testing Centers

CUSTOMER SATISFACTION

· Satisfaction Factors Identification
· Satisfaction Factors Evaluation
· Measurement of Satisfaction Levels
· Loyalty Analysis
· Design and Implementation of Satisfaction Programs
· Monitoring and Control of Satisfaction Programs

· AD-COM QUALI-LAB
· AD-COM PRE-TEST
· AD-COM POST TEST

· Concept Evaluation
· Advertising/Promotion Evaluation
· Image Studies
· Usage & Attitudes Studies
· New Products Evaluation

· Usage & Attitudes Studies
· Product Testing
· Agrochemicals
· Vet products
· Marketing Monitoring
· Advertising Testing
· Distribution Evaluation

· Supply Market Structure
· Evaluation of Distribution Networks
· Distribution Census
· Mystery Shopping
· Competitive Benchmarks
· Market Dimensioning
· Product and Service Quality Studies

INDUSTRIAL

· Supply Structure and Resources
· Technology Studies
· Processes and Raw Material Studies
· New Applications Identification

SPECIAL PROJECTS

· Tailor-made Projects
· Non-traditional Markets
· Privatization Studies
· Mergers and Acquisition Studies
· Joint Ventures

DESK RESEARCH

· Economic Studies
· Data Banks
· Secondary Research
· Historical Analysis
· Market Projections