WEBEXPLORER : A SWOT ANALYSIS OF YOUR WEB SITE.

Discover how to optimize your web site so that it satisfies both your needs and the expectations of surfers. WebeXplorer uses the SWOT framework (Strengths, Weaknesses, Opportunities, Threats) to analyze your web site-existing or in progress.

WebeXplorer takes a qualitative approach that includes both individual observations and group discussion. This approach takes into account the fact that surfing is a solo behavior, and allows you to tap into the real-life experience of surfers. At the same time, the group component is a very effective lever for probing expectations.

WebeXplorer enables you to explore:

• the surfer’s (target’s) expectations;
• your site’s strengths and weaknesses (both form and content);
• the alignment of the target’s expectations with the existing content;
• the alignment of your image and positioning with desired brand values and perceptions on both a standalone and a comparative basis;
• your site’s ergonomics, ease of navigation and clarity;
• your site’s orientation