WHO ARE WE ?

Founded in 1978, IFOP Latin America is a leading market research firm in Latin America, currently serving 15 countries in the region.
With a main office in Buenos Aires and a staff of 30, IFOP Latin America specializes in generating knowledge through ad hoc social and market research, offering businesses and organizations effective solutions to specific issues related to marketing, communications, and business development.
Our approach is based on :

• Multidisciplinary focus in consumption data analysis.
• In-depth understanding of marketing requirements.
• Proactive intervention in all dealings with our clients.
• Quality assurance through all phases of the research process.
  
• Compliance with market research ethics including ESOMAR standards.

MAJOR PRESENCE IN LATIN AMERICA

IFOP Latin America maintains permanent offices throughout Latin America, including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Paraguay, Panama, Peru, Puerto Rico, Dominican Republic, Uruguay, and Venezuela.

SPECIALIZING IN LATIN AMERICAN MARKETS

The success of regional research activities requires ongoing monitoring during implementation to maintain the quality standards that IFOP Latin America sets for its operations. In the Latin American countries, we consequently delegate activities such as training, coordination, and supervision only to our senior associates. Every member of our project management team in Latin America enjoys wide-ranging knowledge of local cultures and idiosyncrasies as well as a thorough understanding of market operations and the experience required to resolve any potential issues. This ensures that clients derive maximum benefit from our role as a singular, reliable service provider offering comprehensive regional coverage and years of field-specific experience.

AREAS OF EXPERTISE

The structure of IFOP Latin America is organized to ensure a full range of services in :

• Mass Consumption
• Durable Goods
• Technology
• Communication Media
• Finance
• Health
• Services
• Utilities
• Business-to-Business