Ifop
Sector expertise and quantitative rigor at the service of decision-makers.
To understand today’s world and influence tomorrow’s, it’s essential to understand people intimately.
This has been our conviction for 90 years.
Recognized brands to guide you towards a positive future
Sector expertise and quantitative rigor at the service of decision-makers.
Sociological approach and analysis of sustainable trends to anticipate societal changes.
Measuring and managing the impact of communications and influences.
Social intelligence and innovation to understand and respond to conversations.
Qualitative and strategic insights to build an intimate and forward-looking relationship between brands and consumers.
Group turnover in 2024
The percentage of studies conducted abroad
geographical hubs. In the USA, China and Europe
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
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