For the first time in history, older generations are inventing their own codes, rituals and stories. Redefining the place of old age in our society.
The white paper “The Futures of Longevity”, produced by Brainvalue – Groupe Ifop in collaboration with Foresight Academy, explores this major transformation: that of a world where longevity is becoming a cultural, social and economic lever.
The fruit of a year’s research and dialogue with Trend Receivers aged over 70, this study sheds light on a generation that is pioneering, curious, lucid and daring. A generation that refuses to be defined by decline. These men and women are reinventing age, contribution and the very meaning of the word “future”.
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