Detect untapped markets

OUR VISION

What if the real opportunities for innovation were hidden somewhere so far unexplored? White spaces are market segments with potential. Identify them to create a unique product offering.

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61 %: of marketing managers feel they are missing out on potential market segments because they don’t have a means of identifying them.

Ifop for Brain Value, 2023

Your challenges

Detecting market blind spots

Analyzing uses, needs and representations helps identify neglected or under-exploited areas.

Building differentiating and desirable territories

Investing in a white space means creating a unique proposition that resonates with unmet expectations.

Competitiveness without price wars

Setting up shop where others haven’t yet done so creates value without depending solely on the product or the media budget.

Fields of action

White Spaces Profiling

Reveal your untapped growth potential

Unmet expectations, niche targets, emerging uses… Our strategic profiling approach helps you identify unoccupied spaces in your market. By cross-reading consumer data, societal signals and consumption practices, we identify potential opportunities to anticipate, innovate and differentiate. This is a powerful lever for expanding your playing field, in France and abroad.

Find out more about strategic profiling