Segment your target profiles

OUR VISION

Build living segmentations, connected to your targets’ usages, values and aspirations.

The objective? Become better acquainted with your customers, accelerate growth or boost your market share.

Let’s talk about your audiences

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64 %

of marketers feel that their current segmentation does not enable them to activate their campaigns effectively

(Ifop for EBG, 2023)

Your challenges

Transition from socio-demographic segmentation to behavioral approach

By integrating lifestyles, motivations and current issues, you can render your offer more impactful.

Priority targets

Meaningful segmentation enables you to prioritize your investments and optimize your marketing and sales efforts.

Optimized activation via all channels

Well-defined targets facilitate personalization, improve marketing ROI and boost business performance.

Fields of action

Audiences Sociovision segmentation
Strategic profiling
Microcosmes

Activate your growth levers

Our strategic profiling approach identifies the best business opportunities based on a detailed examination of targets. By combining marketing data and sociological analysis, we can precisely target the segments that need to be recruited, retained or developed. Acquiring, intensifying, upgrading or conquering new markets… This solution is key to helping you activate the right levers.

9 profiles for a better understanding of society

Microcosmes is Ifop’s exclusive sociological segmentation tool. Values, politics, media… It is based on 150 indicators and enables to classify individuals into 9 key profiles. The asset for you? Refined analysis of all types of studies. Our solution can be activated via a duplicable methodological algorithm, and is now available in France and internationally. Co-developed with Sociovision.

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* The data you provide in this form will be processed and stored solely for the purpose of responding to your request and keeping a record of its processing. Your email address will also be used to subscribe you to our newsletter and receive news from Ifop Group, including its subsidiaries. You can unsubscribe at any time via the link provided in each of our communications. By clicking on « Send my request », you agree to the collection of information relating to your browsing on our website for the purposes of managing our customer relationship. Find out more about the management of your data and your rights.

Find out more about strategic profiling

Contact us

Got a project in mind?

Feel free to share it with us.

Choose a file
Max. file size: 10 MB.
* The data you provide in this form will be processed and stored solely for the purpose of responding to your request and keeping a record of its processing. Your email address will also be used to subscribe you to our newsletter and receive news from Ifop Group, including its subsidiaries. You can unsubscribe at any time via the link provided in each of our communications. By clicking on « Send my request », you agree to the collection of information relating to your browsing on our website for the purposes of managing our customer relationship. Find out more about the management of your data and your rights.

Find out more about Microcosmes

Contact us

Got a project in mind?

Feel free to share it with us.

Choose a file
Max. file size: 10 MB.
* The data you provide in this form will be processed and stored solely for the purpose of responding to your request and keeping a record of its processing. Your email address will also be used to subscribe you to our newsletter and receive news from Ifop Group, including its subsidiaries. You can unsubscribe at any time via the link provided in each of our communications. By clicking on « Send my request », you agree to the collection of information relating to your browsing on our website for the purposes of managing our customer relationship. Find out more about the management of your data and your rights.