Structure your influence strategy

OUR VISION

A well thought-out influence strategy is essential. The objective? Steer conversations, assert your ideas relative to public opinion and build lasting leadership.

Let’s talk about your influence

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62 %

of French people believe that a company should have a positive influence on society.

(Ifop for No Com, 2023)

YOUR CHALLENGES

A coherent presence in the public debate

Defining your areas of influence will help you gain visibility and credibility over the long term.

Identification of the right opinion leaders

Those with the power to shift opinions are changing: journalists, experts, influencers or communities… it’s all a question of knowing how to mobilize them at the right time.

Measurement of the impact of your positions

The effectiveness of an influence strategy is measured in terms of buzz, perception and transformation of representations.

Fields of action

Competitive intelligence
Leader Advocacy

Map, understand and influence your ecosystem

Key players, potential allies, influencers, media, NGOs… More than a simple benchmark, our approach to competitive intelligence is based on a detailed mapping of stakeholders. We analyze the dynamics of influence and early signs. Our ambition? To help you anticipate market trends, refine your positioning and strengthen your influence strategy.

Give your voice impact

Whether you’re a manager, a decision-maker or a spokesperson, we’re here to help you make your voice heard on key issues in your ecosystem. Thanks to our approach combining market intelligence, influence analysis and stakeholder mapping, we identify the right topics and channels of expression, and the right moments to reinforce your impact. Our tailor-made approach aims to build a credible, coherent and differentiating voice.