LUXperience(s): The phygital conference dedicated to new luxury experiences

  • Ifop Group
  • Ifop Marketing
  • Sociovision
  • Luxury
  • FR

6 min to read

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Redefining the relationship between luxury brands and their customers.

The program includes an exclusive IFOP x Luxus+ study, talks by experts and executives, training issues, and innovations to enhance the customer experience.

Rethinking luxury in the age of customer experience!

LUXperience(S) will bring together luxury and lifestyle professionals in Paris for a morning of exchanges dedicated to a central issue: the exceptional experiences that are redefining Luxury. Organized by Luxus+ Club with the support of exceptional partners – IFOP, ISG Luxury Program and Valtech – the event will highlight the major changes at work in the sector.

Exclusive study: the experiences sought by luxury customers worldwide

Conducted by Sociovision (IFOP Group), in partnership with Luxus+, an international study deciphering the expectations of over 4,500 luxury customers in 7 key markets (France, USA, China, Japan, etc.), will be unveiled exclusively. It reveals five distinct customer profiles, with highly contrasting visions and needs – from a quest for pleasure, escape and meaning, to an attachment to product and service excellence. A strategic tool to anticipate behavior and better target the experiences to be offered.

Cross-disciplinary expertise to invent the luxury of tomorrow

Leaders, experts, creatives, entrepreneurs, researchers… Speakers from all horizons will share their vision and concrete actions to transform the customer experience. Their testimonials will illustrate the answers provided to an increasingly demanding public: personalization, emotion, coherence, innovation… So many perspectives to feed your strategic thinking.

A program rich in inspiring talks

Deciphering the evolution of luxury in the age of experience.

  • 8:30 – Coffee reception
  • 9H00 – Opening speech
  • 9:10 – Presentation of the exclusive IFOP x Luxus+ study
  • 9:30 – Round Table 1: From experience to brand excellence, how are practices evolving?
  • 10:15 – Keynote in partnership with ISG Luxury Program
  • 10:30 – Coffee break
  • 10:45 – Round Table 2: The role of Tech in orchestrating unified commerce and strengthening customer loyalty.
  • 11H30 – Keynote: Emotion and customer experience
  • 11H45 – Fireside chat
  • 12H00 – Closing & cocktail reception
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