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Inspirer et surprendre : réévaluer l’accompagnement du Client Advisor tout au long du parcours client
Si le rôle du Client Advisor a toujours été essentiel dans le secteur luxe, son périmètre comme son impact n’ont jamais été aussi larges.
1st Edition – Masterclass Korea – 한류 Hallyu – THE KOREAN SOFT POWER
Masterclass Korea : How Korean culture influences global markets and lifestyles ?
한류
Hallyu
THE KOREAN SOFT POWER:
How Korean culture influences global markets and lifestyles ?
From k-pop and k-dramas to b…
Magic Luxury in Disney
How did the study help build this bridge and understand the "luxury" needs of consumers from around the world?
As the reopening of the Disneyland Hotel approached in January 2024 — one of the destination’s landmarks located at the gates …
Luxury & Beauty: The Indian Shift
On March 21st, 2025, I had the pleasure of being invited to the Luxury Symposium in Mumbai, organized by the France-India Chamber of Commerce and the Comité Colbert. This event brought together key players in the Indian luxury ecosystem: from designe…
SURFACE-LEVEL DIVERSITY, SILENCED COMPLEXITY.
In the ever-evolving realm of beauty, diversity has transcended mere buzzword status to become a vital symbol of progress and relevance. Despite meaningful progress, portrayals of melanin-rich skin and textured hair are still too often filtered throu…
Inspiration and surprise : rethinking the Client Advisor’s role across the customer path
While the role of the Client Advisor has always been essential in the luxury sector, both its scope and impact have never been greater. In this article, we aim to highlight the importance of considering the entire customer journey to envision the Cli…
Luxury in Transition: A Call to Reignite the Dream
The luxury market stands at a crossroads. Despite global challenges and a modest outlook, the U.S. remains a key driver of growth, projected to increase 4-6% from 2025 to 2026 due to favorable economic conditions. However, the future impact…
Interview with Éric for Luxury Vibes – Ifop Group
Because Generation Z is redefining the codes of luxury and could represent nearly 30% of the sector's purchases by 2030, we are committed to providing our clients with diverse insights. This expert perspective, shared by Éric Briones in his…
Culture Over Clicks: How Luxury is Winning with Depth not Hype
Welcome to 2025, and with it, the much-anticipated post-brain rot era.
Brain rot, a term that went viral online, describes the mental and physical toll of constant social media exposure. This phenomenon erodes focus, well-being…
The Hybridization in the luxury sector presented at Paris Luxury Summit 2024
Initiated in 2014 by CB News and Publicis Media, this important event of the year proposes the theme of "Radical Hybridation" for its 2024 edition, offering an immersive dive into hybridization in the luxury industry.
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In 2025, a Decline in Optimism for the Luxury Sector According to the Luxury Trend Report 2024
As a historic partner of the Grand Prix Stratégies du Luxe, the Ifop Group has conducted the exclusive "Luxury Trend Report" for the 15th consecutive year.
This study, carried out by Ifop Luxe, provides an…
[Press Release] A New Era for Ifop Group
Paris, November 14, 2024 — Ifop Group, a longstanding leader in market research, is entering a new phase with the launch of a reimagined brand platform aimed at reinforcing its vision, solidifying its identity, and clarifying its market positioning.
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