Our DNA

The Ifop Group unveils its new brand platform and strong tagline: Everything starts with people. This transformation reflects our international ambition and our position relative to market research. It also asserts our vision and commitment to putting people at the heart of all our customers’ decisions.

Groupe Ifop continues to grow with the acquisition of Brainvalue, founded by Nicolas Riou. Brainvalue is the French leader in qualitative research and strategic planning, with renowned brand management expertise.

In 2022, Occurence, expert in communication, evaluation and strategy, joins the Ifop Group. With specific expertise in CSR and responsible marketing, Occurence helps companies optimize the management of their communication strategy.

The Ifop Group reinforces its international presence with the opening of a subsidiary in New York. The aim of this strategic move? To support our customers in North America, develop our global expertise, and capture the cultural and societal dynamics shaping opinion on the other side of the Atlantic.

In 2019, Ifop joins forces with Sociovision – expert in societal trends and cultural change – and thus becomes the Ifop Group. Sociovision is renowned for its multi-client observer studies and its specific know-how in customer segmentation and CRM activation.

Thanks to its Daily Rolling system, Ifop distinguished itself during the 2017 presidential election by publishing the estimates closest to the final result. This methodological innovation enables us to capture electoral dynamics as close to the ground as possible. Renewed for each election, Ifop is the benchmark for electoral forecasting.

Ifop strengthens its expertise by integrating a dedicated Data Management unit into its research department. The new unit supports research teams with tools for predictive analysis, data science consulting and datavisualization.

For COP21, we are chosen as the exclusive research partner to help understand citizens’ expectations regarding the ecological transition. This mission enables us to shed light on the perceptions, hopes and obstacles expressed in the face of climate issues, for the benefit of public and private decision-makers.

For the European elections, Ifop launches Euro-Rolling, a continuous voting survey. The aim? To monitor voter intentions on a daily basis. This methodological innovation offers a real-time overview of electoral dynamics.

Ifop is the first institute to publish its polls directly on iPhone and iPad. The aim? To offer fast, innovative access to survey results. This initiative reinforces our commitment to making information accessible in real time, and thus directly addressing mobile user expectations.

In the wake of the financial crisis, Ifop becomes the official research partner of the Women’s Forum. We conduct the “Time to change, time for action” study, which explores women’s expectations and ambitions in the face of today’s economic and social challenges. Valuable insights to drive lasting change.

When Stéphane Truchi takes over as President of Ifop, he launches a new organizational structure. In particular, he restructures the company into 6 sector-based divisions. Under his leadership, we strengthen our expertise in the luxury goods sector and assert our leadership position in qualitative and strategic market research.

Laurence Parisot presents Hillary Clinton with the results of Ifop’s research into the place of women in French society. The study highlights women’s evolutions, challenges and expectations, underlining the importance of their role in contemporary social transformations.

In 1996, Ifop took a major step forward by becoming the first research institute to open a subsidiary in China (Shanghai). Ifop Asia’s mission is to support brands in their understanding of Asian markets, combining local expertise with the rigor and innovation characteristic of our Group.

In 1993, Ifop carried out the very first preparatory study commissioned by the Rocard Mission. Our conclusion? The absolute necessity of a transitional period to accompany the changeover to the Euro.

Ifop, in collaboration with its Gallup network, takes part in a vast international survey conducted in 40 countries. The aim of the study is to gain a better understanding of people’s perceptions and concerns regarding global environmental issues. A valuable insight for decision-makers.

In 1990, Laurence Parisot is appointed Head of Ifop. Her vision and experience help enhance our development and reinforce our role as a major stakeholder in opinion and market research.

For the 1983 municipal elections, Ifop carries out one of the first “exit polls”. The aim? To interview voters as soon as they leave the polling station. This method has become indispensable for accurately anticipating results and analyzing electoral behavior on the spot.

On behalf of the European Commission, Ifop launches, coordinates and analyzes the first Eurobarometer survey conducted in 9 countries. This is a milestone in the construction of European public opinion and the monitoring of citizens’ expectations on a continental scale.

In 1970, Ifop conducts the first major national survey of French sexuality. Commissioned by the government, it serves as the basis for the famous Simon Report, a reference for understanding sexual behavior and societal trends in France.

Well before the food crises of the 80s, Ifop anticipated consumer concerns by conducting the first study on food labels. This pioneering initiative underlines the early attention paid to quality, traceability and confidence in food.

Ifop conducts the first survey of children to measure their influence on family purchases. This pioneering study reveals the growing role of younger children in consumer decisions, and paves the way for a better understanding of family dynamics.

In December 1965, as soon as the polls closed, Ifop announces on Europe 1 that General de Gaulle has won the first round of the presidential election, demonstrating the precision and speed of its real-time estimates.

Ifop carries out the first advertising post-test for Lancôme’s Rouge Baiser lipstick, assessing the campaign’s impact and effectiveness. This study marks a milestone in the evolution of advertising evaluation techniques.

In 1949, Ifop pioneers the first radio audience measurements in France. This methodological breakthrough enables us to gain a better understanding of listeners’ habits, and to support the media and advertisers in their communication strategies.

Ifop conducts the very first public opinion survey in France with the historic poll entitled “Should we die for Danzig?” This study marks the start of a new era in the understanding of public opinion and the analysis of political issues.

Founded by Jean Stoetzel in 1938, Ifop has become France’s leading opinion research institute. A pioneer in his field, Jean Stoetzel laid the foundations for an institution that has been supporting major economic, political and social decisions for over 80 years.