- In competitive markets, price is a strategic variable in its own right: not only is price directly correlated to customer volume and purchase frequency, but it is also an image lever for the offer.
- Within the framework of a product/service launch or repositioning on a specific market, you wish to measure price elasticity and determine the ‘right’ price for your product?
Ifop has developed an entire range of OptiPrix solutions to determine the optimum price for your product.
From psychological price testing to shares of choice simulation in a competitive environment, we have an agile solution adapted to your needs & requirements!
Ifop has an entire range of price testing solutions to choose from depending on the depth of understanding sought for and the segment to be tested.
This range is based on two types of methodology:
- Descriptive methods (identification of the acceptable price range).
- Analytical methods (pinpointing of the right price while taking into consideration the competition and shares of choice simulations).
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