Revealed at the Paris Luxury Show 2018, GenZ study aims to better understand the characteristics of the Generation Z, these young people born after the year 2000 with techologies at their fingertips.
Conducted in four markets (France, UK, USA, China), this study will question the Z Generation on 5 themes:
- Values, aspirations, commitments,
- Lifestyle, favorite activities,
- Relationship to luxury,
- Relationship to beauty,
- Uses and relation to digital, social networks and influencers
Exclusive Decoding of the #ZGeneration, October 1 at Luxe Pack Monaco : sign-up here.