On the occasion of the Chinese New Year, Ifop celebrates 25 years of presence in China!
Ifop was the first French institute to establish itself in the Middle Kingdom, opening offices in Shanghai, the economic capital, at a time when information on Chinese lifestyles and consumption patterns was almost non-existent and the research sector was in its infancy.
Very quickly, the Ifop model was adapted to the local market: no opinion polls (due to the political system) and a focus on sectors where Western brands, and French in particular, have an appeal for local consumers: beauty, luxury, health/wellness and lifestyle brands. After a very first mission entrusted by Coca-Cola China, Ifop has gradually expanded its client portfolio covering main industries.
Today, the Ifop’s 30-member team in Shanghai conducts research in the whole of South East Asia.
Happy Chinese New Year of the Rabbit to all!
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