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[Souscription] IfopTrends Beauty 2018

A trend book outlining the sociological and marketing changes that will impact the beauty (skincare/make-up and perfume) market in the short and medium term. It is structured into 5 social megatrends and 18 of the most prominent expressive trends in terms of products, ingredients, packs, services, retail and communication.

Trend book for marketers who want to have the most complete and illustrated insight of the trends in the most advanced markets : Europe/USA/Asia.

 

March 2018 edition is available for purchase

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      Ifop launches its proprietary app: IfopOnTheGo, a new tool for gathering information worldwide, to tap into the heart of the consumer experience.     At...

The Ifop Group (with Stéphane Truchi, Ilana Rudiakov, Remy Oudghiri & Michel Ladet) x Darkplanning (with Eric Briones) x Darkplanning has designed a new kind of...

  A consumer-forward, exploratory and co-creative community of aficionados of your category to detect weak signals and trends and invent together the marketing...

  In collaboration with Sociovision, a key player in understanding a changing society, we identify weak signals and emerging trends related to your topic in order...

Ifop Luxe and Sociovision, subsidiary of the Ifop Group, are launching their first international study with the aim of understanding what affluent clients expect in terms...

The world is facing an unprecedented health crisis. New economic, cultural, generational and community rifts are emerging everywhere. The pace of change is accelerating....

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