Plug in to the ‘real life’ of your customers by sharing dialogue with them that follows their daily lives as closely as possible and is conducted at their own pace.
Immersion: interact with your customers from their own homes and get to know the reality of their lives.
Mobility: capture the behavior and judgements of your targets ‘on the spot’.
Collaboration: take advantage of their involvement and creativity through participative ways of functioning.
Multi-modal: living and inspiring deliverables, an illustrated ‘reportage’ of participants’ posts.
