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[Souscription] Internet of things observatory #5

Since 2016, connected devices have developed from the status of niche products for a few “early adopters” to consumer products, having effortlessly found their way into our day-to-day lives.

 

In 2018, the acceleration in equipment and usages confirmed itself in all sectors. It is thus more than ever necessary to understand consumers so as to position your brands and offers on these highly lucrative markets!  

 

The 5th wave of the Ifop IoT (Internet of Things) observatory will enable you to follow these new markets more closely and optimise your offers accordingly.

 

This quantitative barometer enables to assess the evolutions in usages among a nationally representative sample of 1,000 individuals (France) in two key sectors: Smart Homes and Domestic Appliances.

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Isabelle Trévilly Directrice du Pôle Média & Digital

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