pharmacy

Offre

[Souscription] Online purchase of pharmacy and para-pharmacy products – Wave 1 barometer

In a context of somewhat sluggish household consumption, ecommerce continues to grow due to ever increasing online day-to-day product purchases. Pharmacy products represent one of the most dynamic sectors with an annual progression of approximately 15%.

 

The IFOP yearly barometer of online pharmacy and para-pharmacy product purchases will provide you with insight to bolster your marketing and sales strategies:

 

  • What dynamics are at play regarding the purchase of pharmacy and para-pharmacy products?
  • What are the barriers and drivers?
  • What digital ecommerce and activation strategies should be implemented?

 

Contents:

 

The favourite pharmacy and para-pharmacy products among e-shoppers.

Online purchase barriers and motivations.

The main pharmacy and para-pharmacy ecommerce websites: level of awareness among the French population? What is their role vs. general websites?

Identification of key online services to appeal to consumers.

 

Please contact us to subscribe or receive the study presentation brochure.

Your contacts

Laure Friscourt Directrice du pôle Wellbeing - DGA Ifop

Sophie Perol Directrice de clientèle Wellbeing

pharmacy

more offers

Pour télécharger ce document, veuillez remplir le formulaire ci-dessous :
  • Legal notices

    By using this service, you are providing consent for us to store the data you communicate to us in order to process your request. In doing so, we will comply with the laws governing personal data protection. We confirm that the data stored will be kept confidential, and will not be transferred or sold to any third parties.