In a context of somewhat sluggish household consumption, ecommerce continues to grow due to ever increasing online day-to-day product purchases. Pharmacy products represent one of the most dynamic sectors with an annual progression of approximately 15%.
The IFOP yearly barometer of online pharmacy and para-pharmacy product purchases will provide you with insight to bolster your marketing and sales strategies:
- What dynamics are at play regarding the purchase of pharmacy and para-pharmacy products?
- What are the barriers and drivers?
- What digital ecommerce and activation strategies should be implemented?
Contents:
The favourite pharmacy and para-pharmacy products among e-shoppers.
Online purchase barriers and motivations.
The main pharmacy and para-pharmacy ecommerce websites: level of awareness among the French population? What is their role vs. general websites?
Identification of key online services to appeal to consumers.
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