A new research to capture the essence, drivers, and role models of the new Women in China, and to quantify the relevance and aspirational value of these role models.
How do they see themselves?What are their life journeys, sources of empowerment and role models? What are their aspirations, dreams, and desirable projections? How has that evolved over the past 20 years and what is the projected evolution? What is the Chinese specificity vs the Western woman?
- What are the implications for brand relationships?
- How can brands leverage these learnings to their advantage?