who
we are
For 80 years, IFOP has been the industry benchmark for opinion polls and market research. Its approach is based on a combination of sector-based expertise, business know-how, forecasting and international vision. Its activity is structured around its historical Opinion Department and sectorial marketing expertise. Two brands complete this offer: Sociovision and InCapsulebyIfop. Ifop is a highly reactive company that fosters close relationships with its clients. It operates in some fifty countries from offices in Paris, Shanghai, Hong Kong and New York.
To create ever-greater value for its clients, IFOP has identified a guiding principle for its current and future growth: Move To Data Living.
It is based on 4 principles:
#HYBRID APPROACH: by multiplying sources of information (passive and active data, photos, video, etc.) to get closer to the real life or opinion of the individual, and also to combine the certainty provided by hard data with the intuition of intelligent observation,
#COLLABORATION: by commissioning in-house teams to innovate collaboratively with the most promising start-ups on the market, in order to create new solutions both in terms of data collection and deliverables,
#SECTORIZATION: by working hand-in-hand with our clients, we are permanently immersed in the issues faced by the industries we work for,
#ACCESSIBILITY: by producing lively and compelling findings, we make it easier for everyone in organizations to access them and thus guarantee their actionability.
Key Data
Consolidated revenue
Activity split
Average age
Gender ratio
our professional partners
Timeline
Opening Ifop Inc. in New York
2020
Sociovision joins Ifop Group
2019
Ifop celebrates its 80th birthday and introduces its ambitious “Move to Data Living” strategy
2018
Using “rolling polling”, Ifop’s prediction of the French presidential election results are the most accurate of all pollsters
2017
Ifop named official partner of the first edition of the Stratégies-Media Changers Grand Prix
2017
Ifop is the first market research organization to offer fully immersive virtual reality models for qualitative research
2017
Laurence Parisot sells 100% of Ifop’s capital to Dentressangle Initiatives
2016
Ifop and the Journal du Luxe launch “It’s Luxe Time!”, the first morning discussion forum for luxury professionals
2016
Creation of ChinaInside, a research entity to help companies grow their business in China
2015
Ifop named exclusive partner of COP21
2015
InCapsule by Ifop launches “Picture Prospective”, awarded the Research and Innovation Silver Trophy in 2016
2014
Ifop launches Euro-Rolling, a rolling voting intentions poll for the European elections
2014
Ifop launches a new inspiration management unit, InCapsule by Ifop
2014
Creation of Ifop Beauty & Wellbeing, beauty expertise developed by the Ifop Luxury and Consumer divisions
2012
Ifop is the first organization to publish its surveys on iPhone and iPad
2010
Creation of training days on “Winning sustainable development strategies”
2009
Ifop and the Women’s Forum conduct in situ research on opinion leaders’ perceptions of the theme “Time to change, time for action”
2009
Ifop develops expertise in large-scope studies
2009
Ifop named official partner of the Stratégies- Grand Prix du Luxe and launches the “Luxury Trend Report”
2008
Stéphane Truchi become the new chairman – Organization of the company into 6 divisions
2008
Ifop conducts large-scale research on the role of women in French society. Laurence Parisot presents a summary of the findings to Hillary Clinton.
1998
First research organization to set up operations in China with the opening of its subsidiary in Shanghai: Ifop Asia
1996
First preparatory study on the switch to the Euro by Rocard Mission. It identifies the absolute necessity of a transitional period.
1993
In conjunction with its Gallup network, Ifop participates in a wide-ranging environmental survey conducted in 40 countries.
1991
Laurence Parisot arrives at the Head of Ifop
1990
Together with RTL, Ifop conducts an “exit poll” for the first time, questioning voters as they leave the polling stations in French municipal elections
1983
Ifop launches, coordinates and analyzes the first Eurobarometer surveys carried out in nine countries (West Germany, Belgium, Denmark, France, Ireland, Italy, Luxembourg, Netherlands, United Kingdom) on behalf of the European Commission
1974
National survey on French sexuality which will form the basis for the “Simon Report”
1970
First study on food labels, even before the appearance of the 1980s food crises
1968
Ifop leads the first study polling children to identify their influence on the purchases of their parents
1967
On TV channel Europe 1, Ifop announces that General de Gaulle will be forced into a runoff after the first round of the presidential election, on the evening voting in the election closed
1965
First systematic surveys on the impact of advertising in magazines
1961
First study on gender balance and time spent in the home
1958
First advertising post-testing for Rouge Baiser by Lancôme
1950
First recording of radio audience figures
1949
Launch of the first “omnibus” surveys; Ifop represents France in the international Gallup network
1947
Jean Stoetzel, founder of Ifop, creates the word “sondage” (poll) to describe sample-based surveys. Marcel Bleustein-Blanchet claims authorship of the technique
1938
Ifop conducts the first public opinion survey in France: “Should we die for Danzig?”
1938
Jean Stoetzel creates Ifop
1938
Our responsible commitment
IFOP, A RESPONSIBLE GROUP
IFOP was one of the first organizations to focus on sustainable development issues for institutions and brands with the launch of the Sustainable Development Observatory in 2002. Since then, we have helped raise awareness of the sustainable development challenges faced by companies and institutions, thus making these issues an integral part of both our internal and external policies.
THE ENVIRONMENT
Although Ifop provides exclusively intellectual services, we work hard to control the impact of our activity on the environment, in particular through:
- Automatic use of digital documents and media (proposals, questionnaires, reports) when carrying out research and communicating with our clients
- Creation of a partnership with Les Joyeux Recycleurs to recycle our waste via boxes placed throughout the company. For every kilo collected, Les Joyeux Recycleurs donates a percentage to Ares Atelier, a charity enabling vulnerable populations to find jobs or return to work.
SOCIAL COMMITMENTS
Ifop is particularly invested in promoting diversity and empowering the socially excluded and people with disabilities. Examples of our social initiatives:
- Signatories of the Diversity Charter promoting cohesion and social equity since 2011
- Partners of the charity “Nos quartiers ont des talents ” since its inception in 2006, with volunteer executives from the company mentoring young, job-seeking graduates from disadvantaged neighborhoods
- Partners of the organization Cap Emploi de Paris, enabling us to offer positions suitable for people with disabilities
BUSINESS ETHICS
Ifop adheres to the ESOMAR Code on market and opinion research, and favors international cooperation with ESOMAR member companies. This code sets out standards designed to protect:
- people responding to surveys
- confidentiality of the data collected
- children or young people that may be involved in the research we carry out.
GDPR: OUR COMMITMENT TO KEEPING YOUR DATA SAFE
Adoption of the new regulation on personal data will have a significant impact on the market research industry and our way of working.
At Ifop, we have set up new IT tools, such as a secure and encrypted exchange platform, and further developed the software we use to carry out our research.
We are mapping all personal data exchange flows within Ifop and finalizing the creation of processing activity records, as required by GDPR.
We are updating all of our contractual documents and reviewing all our contracts with our service providers and subcontractors, in order to ensure that provisions on personal data are compliant with the new regulation.
Ifop’s approach is a global one: whether in management, IT and support services, or our operational teams, all our stakeholders are involved and made aware of the issues related to GDPR.