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1st Edition – Masterclass Korea – 한류 Hallyu – THE KOREAN SOFT POWER
POCHA
82 Boulevard du Montparnasse
75014 Paris
Les intervenants
Nicolas Riou
CEO Brain Value
Se-un Park
Senior Research Executive at Brainvalue
Sarah Hyojun
Korea - Europe Market Research & Insight at Brainvalue
Masterclass Korea : How Korean culture influences global markets and lifestyles ?
한류
Hallyu
THE KOREAN SOFT POWER:
How Korean culture influences global markets and lifestyles ?
From k-pop and k-dramas to beauty and fashion. Deep dive into korean culture and its influence on popular cultures around the world.
With the participation of:
Se-Eun Park, Senior Research Executive at Brainvalue
Nicolas Riou, CEO of Brainvalue
Join us on Thursday, June 5th, 2025, for exclusive insights.
AN IMMERSIVE MASTERCLASS
Join us for a unique morning at Pocha, a vibrant Korean venue inspired by the street markets of Seoul.
Experience a masterclass by Brainvalue on the latest cultural trends and consumer practices shaping Korea today,* all while enjoying a Korean-style breakfast in an immersive setting.
PRACTICAL INFORMATIONS
*Presentation in French – an interpreter will be available.
Time : 9am to 11am
Lieu : POCHA
82 Boulevard du Montparnasse,
75014 Paris
Access : Subway Montparnasse Bienvenue
