DataBoost AI – the generative AI solution developed by the Ifop Group for the analysis of niche data or sub-segments.

In a world becoming increasingly heterogeneous, and with the growing necessity for businesses to explore niche markets, decision-making has never been more crucial.

Through our partnership with Fairgen*, cutting-edge technology utilizing generative AI will enable the analysis of niche segments on a large scale, achieving speed and precision unparalleled before, while simultaneously reducing error margins and sampling biases.

Contact the Data Management Team to learn more.

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[Press Release] The Ifop Group Enters Strategic Partnership with Israeli Startup Fairgen to Transform Market Research Through Generative AI