International foresight & Megatrends
Exploration of major global trends and their implications, with country-specific analysis to anticipate market developments.
Our mission
For over 60 years, Sociovision has been deciphering changes in society.
By cross-referencing quantitative and qualitative data, we distinguish lasting trends from fleeting phenomena to anticipate change and inform decision-making.
Our areas of expertise
Exploratory sector-specific databases
Creation and analysis of multi-theme and multi-country databases, with an initial scope of application in the beauty sector.
Societal segmentation & Microcosms
Interpretation of survey results according to sub-groups defined by our teams, in France and abroad, bringing to light values and motivations reaching out beyond socio-demographic criteria.
Marketing segmentation & Data science
Definition of operational segmentations and activation of data science to reveal growth levers.
Case studies
Our previous collaborations
Want to join us?
We’re looking for motivated, passionate talent.
Share your brief
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
The Group’s AI approach
The human advantage: our conviction
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
