Qualitative research & insight
In-depth knowledge of consumer perceptions in over 30 countries, their lifestyles, motivations and needs
Our mission
Brainvalue, the European leader, combines qualitative research with strategic planning and forecasting to place the consumer at the very heart of marketing strategies, helping brands to anticipate, innovate and position themselves sustainably.
Our areas of expertise
Strategic planning & cultural insight
We explore trends, decipher symbols and enlighten strategies
Foresight
Brands are projected into various plausible future scenarios to support strategic decision-making and transformation
Case studies
Our previous collaborations
Our specialists
Nicolas Riou
A graduate of IEP Paris and HEC, Nicolas started out in advertising as a strategic planner. He taught strategic marketing for 10 years at HEC, and has published 5 books on marketing. He founded Brainvalue in 2003 and, with his team, has taken it to the status of European leader in qualitative research.
The Group’s AI approach
The human advantage: our conviction
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
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Want to join us?
We’re looking for motivated, passionate talent.
